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MarketPryce Launches Localized NIL Initiative In University Of Florida Community

MarketPryce, an online marketplace that enables both student and professional athletes to connect directly with brands for marketing partnerships, launched a NIL initiative within the collegiate community today with their roll-out of MarketPryce Florida to the Gainesville community. 


MarketPryce Florida is uniting University of Florida student-athletes, alumni, fans, and local businesses through the power of recent Name, Image, and Likeness policies, which were instilled earlier this year. Florida alumni and fans will have the opportunity to directly support current and future Florida Gator athletes through donations of their choosing. Partnering with local businesses throughout the Gainesville community, MarketPryce Florida will then disperse the donations on a rolling basis and pay University of Florida student athletes to promote these local businesses. 


“As a former Gator myself, it’s hard to put into words how excited I am about MarketPryce Florida,” said MarketPryce CEO Jason Bergman. “At MarketPryce, we believe that every athlete, no matter their gender, background, or social media following should have equal access to endorsement deals. With MarketPryce Florida, every student athlete at UF is going to be able to have an equal opportunity to promote some really cool local Gainesville businesses.”


Bergman isn’t the only one from the UF alumni network involved in the initiative. Florida alum Darren Heitner, who has become a go-to source for NIL news, is an advisor to MarketPryce Florida. Heitner’s expertise and connection to the UF community is a perfect fit for MarketPryce Florida. 

While they expect dozens of student athletes to sign up in the coming days, MarketPryce Florida already has quite a few who are locked into the program:

  • Kaleb Boateng, Football
  • Colin Castleton, Men’s Basketball
  • Myreon Jones, Men’s Basketball
  • Tatyana Wyche, Women’s Basketball
  • Corey Robinson, Baseball
  • Matt Mule, Track and Field
  • Nate Waters, Cheer


To compliment the athletes on the site, MarketPryce Florida has already secured 40+ Gainesville-based businesses for the program. Businesses that have already committed to participating in the program include Gainesville, FL franchise locations of Chick-Fil-A, Orange Theory, Pita Pit, and Relish and local businesses participating include McAlister’s, Relish, Piesano’s, Karma Cream, Wyatt’s Coffee, Hyppo, and more. 


“Gainesville is an incredible place and we can’t wait to merge alumni, businesses, and student athletes,” Bergman said.  

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About Us

MarketPryce democratizes athlete marketing, making it easy for any brand to connect with any athlete or agent. Through our two-sided marketplace, athletes and brands can find each other, connect and close deals. Check out our main site to learn more. 

Here on the MarketPryce blog, we document news surrounding the business and marketing side of sports. You’ll find tons of great content here, whether it is an interview with a big player in the industry, a review of our favorite ad campaigns or something else.

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