On Saturday, at UFC 263, Brandon Moreno made history. The 27-year-old became the first Mexican-born champion in UFC history, defeating Deiveson Figueredo, winning the UFC flyweight title. Moreno showed off his skill and defeated his opponent by submission during the third round of the fight.
Big moments like this often have big impacts on an athlete’s marketability. At MarketPryce, where we empower pro athletes to find sponsorship opportunities, we are always keeping an eye on pro athlete’s social media following because any notable increase will improve their endorsement earning potential. Because Brandon is available to work with through MarketPryce by way of his agency Iridium Sports, we kept an especially close eye on his social media stats over the weekend, and the results were mindblowing.
Moreno already had an established fanbase, but, with such an impressive and historic victory, it was bound to grow. In truth, it skyrocketed. On Thursday, the day before the fight press conference, he had 259,499 followers. On Monday, 24 hours + after the fight, Moreno had 700,801. That’s an increase of 441,302 new followers over one weekend!
Not only does this mean Moreno has more lucrative endorsement offers coming his way in the future, it worked out really well for Moreno’s current partners, specifically betting website MyBookie. Moreno’s last post before the fight was a sponsored video with MyBookie that got incredible exposure because of Moreno’s win. As of Wednesday, the video has 1.2 million views, making it the most-viewed video on his profile.
This was a very savvy move by MyBookie to have Moreno post right before a potentially huge influx of followers. If you keep an eye on draft nights in the NBA and NFL, brands like Bose and Chipotle will often do the same thing with the draftees. They know that fans from the player’s new team will swarm to their social media, where the brand has prime real estate.
This is yet another perfect example of why it’s good business to invest in athletes. Athlete’s ability to grow their social following and trend in viral moments presents a huge marketing opportunity to brands and Brandon Moreno proves it.